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How We Compare to Competitors 

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DEMOGRAPHICS

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Cincinnati's total population as of 2020 is 306,487 people.

  • 151,022(50.28%) identify as White

  • 128,315 (42.72%) identify as Black or African American

  • 10,729 (3.57%) identify as Two or More Races

  • 6,051 (2.01%) identify as Asian

  • 3,670 (1.22%) identify as Some Other Race

  • 332 (0.11%) identify as American Indian and Alaska Native

  • 238 (0.08%) identify as Native Hawaiian and Other Pacific Islander

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Based off the number provided above, this graphic shows the percentage of the age group populations of working age (same as above excluding 35-44 and 75+) that are a part of the labor force.

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With this data, we can observe that the majority of the workforce consists of those between the ages of 35-74.

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All data from :shorturl.at/vxW13

Graphic made by: Natasha Johnson

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Cincinnati's population has a variety in age groups. In this graph, ages are grouped by 5 years. Anyone who is under that age, even by a day, is grouped in the category below. 

 

Based off this data we can see that the age group with the biggest population would be those in the 20 age group with 31,600 people.​ We can also see that the majority of the population is within their 20's and 30's.

SO WHAT?

This is important because based off our pricing, the population, age grouping, and labor evaluations seen above, our business can survive within this area. Our pricing is comparable to the competitors staying between $3-$9 per item. Our demographics match our target population. And our desired location/s provide a great environment for food trucks. 

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